Netflix uses location tracking to ensure subscribed users are logged in at a single home subscriber base, which is sure to test users already sensitive to growing threats to their online privacy.Ĭurrent customers can buy an extra membership to their main subscription for an additional $7.99 per month. The company is cracking down on customers who share their accounts with people outside a single geographic household, introducing an $8 monthly charge in a long-threatened bid to retain customers and stanch a slowdown in subscription growth. Netflix announced on its corporate blog that “Your Netflix account is for you and the people you live with - your household.” Last May, Netflix officially announced its plan to reduce unauthorized password sharing in the United States among customers who share logins with friends and family outside their household. In the January announcement, Netflix also said that it believes it has successfully addressed account sharing, which has created a bigger subscriber base and ensured “that when people enjoy Netflix they pay for the service too.” Without ads, the Standard plan will run you $15.49 a month and the Premium plan will cost $22.99. The current monthly pricing for the Netflix Standard plan with ads is $6.99. In July, Netflix said it had reached more than 100 countries or more than 80 percent of its revenue base in the password crackdown.Last October, Netflix hiked prices for the second time in less than two years. So we’re going to go after them the same way we’re going after people who have never signed up for Netflix, which is having incredible content, offering an incredible value, and getting them so excited that they just have to sign up,” he said. They’re smart TV households that we want to win over over the next several years, and those borrowers, we’re not going to convert in the next couple of quarters, represent that same group. “We have many hundreds of millions of qualified households out there. He added that there will be some viewers who do cancel and may take several years to bring back. “I think folks are trying to figure out how much juice is left there, and I would say we anticipate that we will have incremental acquisition and incremental adds for the next several quarters,” Peters said. However, in the earnings interview, Peters said the rollout would continue over the next couple of quarters and would likely continue to bring in more subscribers. As a result, we’re revenue positive in every region when accounting for additional spinoff accounts and extra members, churn and changes to our plan mix,” the letter reads. “The cancel reaction continues to be low, exceeding our expectations, and borrower households converting into full paying memberships are demonstrating healthy retention. Users of the same Netflix account must be in the same location. Netflix posted 8.83 billion in revenue for the fourth quarter of 2023, up more than 12 year over year. The streamer says it has now “taken action” on paid sharing in every region the company operates in and continues to see a low cancel reaction. Netflix offers 3 plans in Canada: the Standard With Ads Plan, the Standard Plan, and the Premium Plan, costing 5.99, 16.49, and 20.99 respectively per month. However, the price hikes also come as the streamer reported about $1 billion in “lower-than-planned cash content spend,” over the past quarter due to the SAG-AFTRA and WGA strikes.Īmid the strikes, in the third quarter, the company reported revenue of $8.5 billion, an increase of 8 percent year-over-year, and the addition of 5.9 million new subscribers last quarter thanks to the rollout of paid sharing. The changes come as Netflix continues to ramp up its monetization efforts on the platform, which have included its new advertising tier - which saw its membership up close to 70 percent from last quarter and 30 percent of signups in the countries with the ad tier choosing that tier - and its password-sharing crackdown. Speaking during the third-quarter earnings interview, Netflix co-CEO Greg Peters would not comment on when price increases on the other plans may happen, but said the timing will fit in to the company’s “philosophy” of “occasionally” raising prices to continue delivering better content. “While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same - a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” Netflix said in its third-quarter shareholder letter. and France, pricing for the ad and standard plans remain unchanged, while the basic plan is jumping to 7.99 pounds and 10.99 euros, respectively, and standard is increasing to 17.99 pounds and 19.99 euros, respectively. Gillian Anderson Pursues Prince Andrew Interview in 'Scoop' Teaser
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |